Tourism is one of the pillar industries in India; they have accumulated a set of more perfect and mature management system in travel agency and operation mechanism. The current development of India’s travel industry still has a lot of room for improvement. Referencing and learning travel agency industry management experience of India will promote our tourism industry management process. The study focuses on the difference of the India’s tourism management system and their respective advantages of management. Then it puts forward corresponding suggestions according to the present situation of the development of travel industry of the India, and provides reference for the travel industry management and the organization system innovation. Regarded as an economic and social activity, tourism represents, through its content and role, a distinct field of activity, a highly important component of the economic and social life in a growing number of countries, and implicitly in our own country. Tourism is a specific phenomenon in modern civilization and it is deeply rooted in the life of the society and, as such, it has influenced its evolution. Thus, being responsive to the dynamic changes in contemporary civilization, tourism evolves under their impact, joining the general process of development. Tourism also acts as a stimulating factor for the progress and evolution given the vast human and material potential engaged in its development and given the beneficial effects on the area of interference. The tourism and hospitality industry is currently one of the most important industries worldwide. India takes full advantage of highly favorable and more than adequate conditions for the development of different forms of tourism. This context encompasses the efforts of specialists to rigorously and scientifically define the categorize system integrated to tourism, its inter-dependencies with other parts of the economy and to quantify its effects. In many developing countries, tourism is widely accepted as a way to contribute to economic development, job opportunities and foreign revenues. Due to these factors tourism worldwide has developed rapidly in the last decades. The advantages of tourism and the live examples from different parts of the world encourage countries with adequate resources to find out the ways of conducting efforts aiming sustainability in this area because sustainability can be easily connected to almost all kinds and scales of tourism activities and environments. On the other hand, tourism in developing countries is also considered as a growing environmental concern because of its affect on seasonality, lack of suitable infrastructures and planning. The travel agencies are defined as a firm qualified to arrange for travel-related retail services on behalf of various tourism industry principals. With the evolution of the internet, the use of on-line search facilities for travel information has provided additional sources of information and opportunities to purchase travel direct from suppliers such as airlines and accommodation providers without recourse to travel agents and in some instances at discounts to prices available through travel agencies by eliminating commissions for such agents . Furthermore, the capacity of the internet to promote and provide information conveniently and quickly has offered alternatives to physical visits by consumers to travel agencies in order to access such information. Friends and relatives were regarded as an important source of information in the selection of travel agencies. Travelers suggested that they interact regularly and continuously with friends and relatives, who might have significant influence on their attitudes and behaviors. Furthermore, pressures for conformity might exist that affect the actual travel agency choices. As such, travel agencies should be aware of this social factor and acknowledge the fact that it could determine how consumers were to select their travel agencies.
The Internet appears to be playing a role in the re-structuring of some traditional business sectors in which some organizations profit and some decline. Travel agencies are being subjected to increased competition from virtual on-line travel agencies. These agencies do not possess the traditional retail outlets but exist predominantly on the Web. In addition, airline companies and travel wholesalers are beginning to market their products directly to the consumer. Travel agencies and tour operators play an intermediary role linking producers of travel services (e.g. air passenger transport, accommodation, etc) to consumers. Generally, travel agency and tour arrangement services can be regarded as a type of distributive services where the underlying products sold are travel services. In pricing this type of services, one faces two important issues similar to that in pricing distributive services in selling goods, i.e. how to measure margin prices when they are not directly observable, and how to treat quality change and adjustment. Travel agencies and tour operators provide reservation and booking services, arranging and assembling tours, tour retailing and wholesaling services, transport ticket wholesaling services, and other services related to distribution of travel services. Travel agencies and tour operators act as intermediaries in distributing travel services on behalf of producers of the services. In some cases, they also provide add-on services such as travel management. Travel agencies and tour operators derive their revenues primarily from fees or commission paid by producers of the original services, or by charging customers fees or a mark-up amount on top of the purchase cost of the original services. Therefore, travel agency and tour arrangement activities can be regarded as a type of distributive services or margin services (in selling travel services). The outputs of these activities can be measured as gross margin. Growing online travel agency services, in particular online booking and reservation services, led to increasing competition in the industry and decreasing market share of traditional bricks-and-mortar shopfront travel agencies. However, there is some evidence that traditional shop front travel agencies are adapting in the age of online retail by offering both traditional shop front services and online services.
Ranthambore National Park is in Sawai Madhopur District of Rajasthan state.Located at the junction of the Aravalli and Vindhya hill range, this is one of the finest places to view animals, especially as they are used to being stared at here.The park covers an area of Approximately 400 sq Km and if combined it with the area of sawai man singh sanctuary area,it is around 500 Sq km. Ranthambore national park was declared a wildlife sanctuary in 1957 and in 1974 it gained the protection of “Project Tiger”. It got it’s status of a National Park in 1981.The scenery changes dramatically from gentle and steep slopes of the Vindhyas and sharp and conical hills of the Aravali. A tenth century fort also blends amicably with the background. Pure sands of Dhok (Anogeissus pendula) interspersed with grasslands at the plateaus, meadows in valleys and luxuriant foliage around the canals make the jungle. Three big lakes – Padam Talab (meaning Lake), Malik Talab and Raj Bagh – are similar turquoises studded in the vast forest that abounds with aquatic vegetation including duckweeds, lilies and lotus.
The main food source for the tiger is the swamp deer like Barasinsga and on occasion the wild buffalo and also wild boar etc. If you wish to stay near the park, the facilities on offer are superb. The park gates open a half hour before sunrise and close half hour after sunset. The timings are vigorously imposed and no exceptions are made to this rule.A significant geological feature within the park is the ‘Great Boundary Fault’ where the Vindhaya plateau meets the Aravali range. The Rivers Chambal in the South and the Banas in the North bound the National Park. The park is dotted with steep rocky hills and the dominating architecture of Ranthambore Fort (built in the 10th century), adds to its landscape. The rugged park terrain alternates between dry deciduous forest, open grassy meadow, dotted by several lakes and rivers that are only made passable by rough roads built and maintained by the Forest Service.The tiger is not the only attraction at Ranthambore although it is the one park resident that people come to see. A variety of birds including Owlets, the ubiquitous Langur (monkey), Leopard, Caracal, Hyena, Jackal, Jungle Cat, marsh Crocodiles, Wild Boar, Bears and various species of Deer are the other attractions.
Tourism is the act of travel for predominantly recreational or leisure purposes and refers to the provision of services in support of this act. Tourists are people who travel to and stay in places outside their usual environment for not more than one consecutive year – for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Definitions of adventure tourism have traditionally centered on adventure recreation.
Adventure Tourism is a fast developing niche sector of the tourism industry which is arguably poorly defined and lacking solid empirical focus. Adventure travelers often seek unique or new travel destinations and activities. It is often believed that a percentage of this sector is willing to accept limited tourism infrastructure with the promise of an exceptional, authentic experience. This Article reports that explored one aspect of the outdoor adventure tourism sector: extreme sports, The term extreme sports has become a descriptor for a multitude of non-traditional, independent and organized alternative sports. The information in this Article may provide guidance for destination management organizations and firms involved in marketing as well as product development. It may be especially useful to destination management organizations or state/ regional tourism offices seeking to build or enhance their adventure offerings or adventure tourism operators seeking to understand their target market.
Activities requiring high level training, personal skills and commitment such as Base jumping, rope free climbing and waterfall kayaking are assumed to be in the same category as those requiring no participant skills or dedication and little prior knowledge of the activity such as commercial rafting, low-level trekking, bungee jumping and single pitch climbing. Extreme sports are traditionally associated with risk-takers or ‘adrenalin junkies’.
Hard adventure includes trekking, climbing (mountain, rock and ice) and caving. These activities are high risk and require a high level of specialized skill. Unsurprisingly, these represented small percentages of the population but still uncovered a sizable market. The number of soft adventure departures represents a substantial percentage of trips worldwide. An adventure may be further defined as the “deliberate seeking of risk and uncertainty of outcome only in outdoor adventure pursuits is there a deliberate inclusion of activities that may contain threat to an individual’s health or life. Adventure tourism is a growing subset of the tourism market which seeks activities and programs where there may be a perception that the outcomes are uncertain.
Adventure tourism may be defined as “commercially operated activities involving a combination of adventure and excitement pursued in an outdoor environment incorporate a broad spectrum of activities ranging from high-risk adventure activities to low risk ones. While this uncertainty may be appealing to the consumer of adventure tourism, the reality today of high public liability insurance premiums and consumers’ awareness of their contractual rights, is that many adventure tourism products have very certain outcomes as the programs and processes are heavily managed to ensure the quality of the product and the safety of the participant. To do otherwise may be to risk the very future of the organization.
This Article has provided information on how the marketing management is possible and integrated to become a major destination in the nature and adventure tourist market in India and what it needs to do to attract more tourists to the tourism world of India.