Tourism is the act of travel for predominantly recreational or leisure purposes and refers to the provision of services in support of this act. Tourists are people who travel to and stay in places outside their usual environment for not more than one consecutive year – for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Definitions of adventure tourism have traditionally centered on adventure recreation.
Adventure Tourism is a fast developing niche sector of the tourism industry which is arguably poorly defined and lacking solid empirical focus. Adventure travelers often seek unique or new travel destinations and activities. It is often believed that a percentage of this sector is willing to accept limited tourism infrastructure with the promise of an exceptional, authentic experience. This Article reports that explored one aspect of the outdoor adventure tourism sector: extreme sports, The term extreme sports has become a descriptor for a multitude of non-traditional, independent and organized alternative sports. The information in this Article may provide guidance for destination management organizations and firms involved in marketing as well as product development. It may be especially useful to destination management organizations or state/ regional tourism offices seeking to build or enhance their adventure offerings or adventure tourism operators seeking to understand their target market.
Activities requiring high level training, personal skills and commitment such as Base jumping, rope free climbing and waterfall kayaking are assumed to be in the same category as those requiring no participant skills or dedication and little prior knowledge of the activity such as commercial rafting, low-level trekking, bungee jumping and single pitch climbing. Extreme sports are traditionally associated with risk-takers or ‘adrenalin junkies’.
Hard adventure includes trekking, climbing (mountain, rock and ice) and caving. These activities are high risk and require a high level of specialized skill. Unsurprisingly, these represented small percentages of the population but still uncovered a sizable market. The number of soft adventure departures represents a substantial percentage of trips worldwide. An adventure may be further defined as the “deliberate seeking of risk and uncertainty of outcome only in outdoor adventure pursuits is there a deliberate inclusion of activities that may contain threat to an individual’s health or life. Adventure tourism is a growing subset of the tourism market which seeks activities and programs where there may be a perception that the outcomes are uncertain.
Adventure tourism may be defined as “commercially operated activities involving a combination of adventure and excitement pursued in an outdoor environment incorporate a broad spectrum of activities ranging from high-risk adventure activities to low risk ones. While this uncertainty may be appealing to the consumer of adventure tourism, the reality today of high public liability insurance premiums and consumers’ awareness of their contractual rights, is that many adventure tourism products have very certain outcomes as the programs and processes are heavily managed to ensure the quality of the product and the safety of the participant. To do otherwise may be to risk the very future of the organization.
This Article has provided information on how the marketing management is possible and integrated to become a major destination in the nature and adventure tourist market in India and what it needs to do to attract more tourists to the tourism world of India.